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2021

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Circular fashion has become "the last blue ocean of China's second-hand e-commerce"?


Is there a way of consumption that can combine the satisfaction of "consumption upgrading", the rationality of "consumption degradation" and the trend of "environmental protection"—— Buying and selling second-hand recycled fashion goods may be one of the answers.

The unique "medieval stores" on the streets of the first tier cities, the "Don't sell idle bags at a loss" advertising videos that Tiktok occasionally jumps out, and the various second-hand luxury goods trading experiences in Xiaohong books... Many phenomena show that there is a trend of "second-hand recycling fashion goods" in China.

The report data released by the authoritative brokerage institutions verified this trend. Guotai Junan Research Report shows that the retail market size of idle high-end consumer goods in China has increased from 16.2 billion yuan in 2016 to 51 billion yuan in 2020, with a compound annual growth rate of 33.2%. It is estimated that the market size will reach 208 billion yuan in 2025.

Capital has always been sensitive in its sense of smell, and has frequently invested real gold and silver in the field of circular fashion. In recent years, Feiyu, a brand of second-hand luxury live broadcast e-commerce channel, has completed a round A financing of tens of millions of dollars; Panghu PONHU, a second-hand luxury goods trading platform, completed a C+round financing of US $45 million (about 286 million yuan); On November 1, Hongbulin, an e-commerce platform for circular fashion lifestyle, announced that it had received a strategic investment of US $100 million from the Group.

How to build the competitiveness of second-hand circulation fashion brands and establish brand barriers? How to solve the problems of unclear industry standards and unstable supply of goods? The reporter of Cailian News Agency Whale Platform visited Xu Wei, the founder and CEO of Red Bullin, to talk about how to manage the business of "second-hand fashion goods".